Run ABM like it's your job
to hit pipeline, not vanity metrics.
A practitioner's course on Account-Based Marketing for B2B sales and marketing teams: pick the right target accounts, research them properly, personalize offer and content, build a program, prove it moved revenue — and see where an AI agent can run each step for you.
No sign-up to read it · Every module ships with notes, slides, and working templates
Start at Module 1, or jump to the process you're stuck on
Read the module
Written notes covering the same ground as the original class session.
Pull the slides
A MegaBrain-branded deck for reference or reuse internally.
Use the template
ICP scoring sheets, account plans, KPI workbooks — built to fill in, not just read.
Do the exercise
Every module ends with homework you can run against your own account list.
Six modules, one per ABM process, in the order you'd actually run them
Fundamentals of ABM
A 150-year detour through B2B sales history, why pure inbound breaks down for enterprise accounts, what ABM is, and the three program tiers.
Selecting Target Accounts
Build an Ideal Customer Profile, score and rank accounts, and turn a long list of possible customers into a short list worth a dedicated program.
Account Intelligence
Researching target accounts and stakeholders — four levels of intelligence, where to find it, and how to capture it in an account plan.
ABM Metrics
Three groups of metrics, the waterfall funnel by tier, and how to prove progress before deals close.
Offer & Content Personalization
Three types of offers and the industry → persona → company layers of personalization, with templates.
Designing the ABM Program
Warm-up, engagement, nurture and acceleration — assembling touchpoints into a program, budget, and a RACI-based execution plan.
Module folders also include third-party material the instructors used as references — industry webinars, vendor research, and outside book summaries. That material keeps its original authorship and isn't re-published or re-branded here; see further reading for what's linked and why.
Open source · no paywall
Every module, slide deck, and template
All six modules live in the MegaBrain GitHub repo — free to read, clone, or fork.
MegaBrain for macOS/Windows
See the agent examples for yourself
Every module shows an agent working directly on your files — connect your GitHub, open a repo, and hook up MCP for the tools you use.
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